001 — Pricing

A boutique strategy engagement runs €15,000 and three weeks. ROOT runs the same diagnostic in 30 seconds. Monthly, because the market doesn’t stop moving the day you launch.

The price of clarity
vs the price of guessing.

Step 0 for Sovereign Builders. Run it before you launch a feature, rewrite a landing page, brief an agency, or burn another €10K on ads in a red ocean.

Reconnaissance

Free

For the curious

  • 1 Council per month
  • Full Sovereign Blueprint
  • Build prompt for Lovable
  • Public share link
  • No save, no history, no War Room
Run a free Council
Opens Monday

For the pre-launch builder

Founder

€12/ mo · billed yearly

or €15 / mo billed monthly

  • 5 Councils per month
  • Save Blueprints to your account
  • Cross-device history
  • Re-run any Blueprint as your idea evolves
  • No War Room — that lives in Cathedral
Opens Monday

For the scaled operator

Cathedral

€79/ mo · billed yearly

or €99 / mo billed monthly

  • Unlimited Councils
  • Full War Room (live strategy chat)
  • Deep Market Radar (Perplexity scans)
  • Multi-Blueprint comparison
  • Priority Council compute
  • Export pack (PDF + agency brief)

Paid tiers open Monday. Until then the free Council is fully open — no card, no friction. Join the waitlist and you’ll get the first invite when the gate lifts.

Anyone on the waitlist before launch gets 50% off the first 3 months — Founder or Cathedral.

003 — Why monthly

A new founder runs ROOT once.
An established company runs it every week.

Established teams suffer from thesis drift — they add features, bloat their messaging, and forget the original architecture. ROOT is the brutal diagnostic mirror they run before any capital (time or money) gets deployed.

  • Before you launch a new feature
  • Before you rewrite the landing page
  • Before you brief the agency or spend on ads
  • Before you respond to a competitor's move

004 — Begin

Run the free Council first. Decide later.

Begin the intake
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